Rowan Tonkin planful marketing

Planful Interview with Forpoint & Rowan Tonkin, CMO Planful Inc.

November 3, 2023

In an exclusive conversation with Michael McGindle, Director of Forpoint Solutions, Planful’s Chief Marketing Officer, Rowan Tonkin, shares insights into the company’s strategic plans for expansion in the United States, United Kingdom, and Asia-Pacific (APAC) regions.

The discussion revolves around Planful’s role in helping businesses achieve financial visibility and its comprehensive solutions designed for ease of use. With Planful’s robust platform offering a single source of truth, driven by artificial intelligence, they’re set to create a significant impact in the world of financial management. Furthermore, the recent acquisition of Plannuh in 2023 has enabled Planful to extend its capabilities by incorporating powerful marketing department financials, ultimately bridging the gap between CMOs and CFOs.

Planful is committed to providing exceptional services that facilitate financial visibility across businesses, and they have an impressive track record of doing so. Rowan Tonkin emphasizes the value of Planful’s solutions, which not only offer financial clarity but also simplify the often complex world of financial management. Planful is poised to become a key partner for businesses looking to streamline their financial operations, and this is good news for organizations in the US, UK, and APAC regions.

One of the standout features of Planful is its powerful platform designed to cater to a wide range of use cases. The platform acts as a hub for financial data, offering a single source of truth that is essential for making informed decisions. The AI-driven reporting capabilities of Planful ensure that the insights derived are not only accurate but also forward-looking, providing a competitive edge for businesses. In a world where data is king, Planful stands out by empowering its customers with data-driven insights that drive success.

The conversation also touches on Planful’s recent acquisition of Plannuh, which adds another layer of expertise to the company’s already impressive portfolio. Plannuh is a specialized solution that focuses on marketing department financials, a critical aspect often overlooked in the broader financial management landscape. Rowan Tonkin is excited about the potential that this acquisition brings to the table, particularly for CMOs and CFOs. By incorporating marketing department financials into Planful’s suite of services, they aim to bridge the communication and strategic planning gap between these two pivotal roles within an organization.

In today’s fast-paced and highly competitive business environment, the synergy between marketing and finance is more crucial than ever. The success of a company hinges on its ability to align its marketing strategies with its financial objectives. With Planful’s extended capabilities, this alignment becomes not only possible but also streamlined. The newly acquired Plannuh solutions empower CMOs with a holistic view of their department’s financials, enabling them to make data-driven decisions and better allocate resources. This, in turn, helps CFOs to have greater visibility into the financial impact of marketing strategies and investments, fostering collaboration and driving overall organizational success.

Planful’s vision for growth in the US, UK, and APAC regions is well-supported by its commitment to customer success. The company’s comprehensive solutions, coupled with their exceptional service, are designed to meet the specific needs of businesses in these regions. Planful is not merely a software provider but a strategic partner for organizations seeking to optimize their financial operations.

To learn more about how Planful can benefit your business and support your financial goals, you can visit their website at [insert website link]. As Rowan Tonkin and Michael McGindle’s discussion highlights, Planful is dedicated to enabling businesses to thrive in a data-driven world, and their solutions are poised to play a pivotal role in the growth and success of organizations across the US, UK, and APAC regions. Don’t miss the opportunity to explore the potential of Planful for your business, Book a Demo today.

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