Origin Story: Plannuh and The Next CMO Rowan Tonkin, CMO of Planful

plannuh podcast

July 7, 2023

Origin Story: Plannuh and The Next CMO Rowan Tonkin, CMO of Planful

plannuh podcast

If you have been curious about how the acquisition of Plannuh ( by Planful) came about, well this interview should shed some light on how it was achieved and what the future holds for the software company Planful.

 

EPISODE SUMMARY
In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO.

EPISODE NOTES
In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO.

We talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.

 

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